Business

Free on-line newspapers no more
by Claudia Sonea

Across time there were many false alarms like that together with the invention of newspapers the writing of books will become an ancient art or that together with the invention of the cinema, the theatre will be turned into a relic. Nonetheless, they were all false alarms as people still write books and theatres are full of spectators. The Internet and the computer also stirred many controversies as it challenged all areas from books to cinema, music. After clearing up the fact that books are still read, even if they are read on-line or not and that people still go to the cinema even if from time to time they prefer to watch a mo! vie on the computer, now there is a problem that has been delving in silence for a long time and turned into a crisis: “the press crisis” as Raphael Kahane says in introducing the interview with Axel Ganz, Founder and former President of Prisma Presse Group. Axel Ganz speaks about the Forum d’Avignon where personalities gather to discuss about issues in economy, media and culture. This year the media will be in the centre of attention as there is an economy crisis and the Internet imposes new targets, new desires, and new standards. However, the media reader, the reader in the Internet era is used to have free access to everything, while raising the standards and requesting innovation in order to not switch to the competition. Consequently, the websites must respond to demands and costs increase which raises the issue to make access to the on-line newspapers on a fee basis. The articles will offer quality inf! ormation for which people would pay. As Axel Ganz states, the ! Internet is full of shallow information and that is why fees should be introduced as the competition will raise the quality standards. Although the consumers will reject the measure in the beginning, Ganz assures that on the long run it is worth it.

related story (sgx16240): http://www.france24.com/en/20091120-axel-ganz-founder-former...

by Claudia Sonea for SigEx Ventures (http://sigexventures.com)

SigEx Ventures's matrix of properties are quickly becoming leaders in digital telebroadcasting, free content delivery allowing people to easily talk, view, upload and share through free online TV broadcasting! , free unlimited global calls, video blogs and SMS. SigEx Ventures invests in projects deploying "free" to add-on royalty revenue models

posted by Blog TechSource @ 11:53 PM