Business

Corporate Social Responsibility. More than a Necessity.
by Milota Sidorova

That the business is an inevitable part of our world, that is a truth nobody can't deny.However in the times of urging climate change, social and political disasters the role of businesses increases. Yes and I am pointing into the lines of international corporations and their role in the process. Becoming international they have become less influented by the state policy and regulation. Literally, they can set up everywhere and make the business at free will.Laws may be not enough to control them. One corporation such as Shell may be donating the Western part of the Planet by oil products at cheap prices, but at the same time it is polluting and destroying the lives of Nige! rian people. Such thing is doing Veolia, the company buying the water sources all over the world. They pump the water with no cost and don't care about the serious changes and social disasters they cause to regional farmers, the employment and the quality of life.Many of CEO's have agreed on a quote that no business can be sustainable. Everything is a cost for someone. The case is to take the responsibility for these actions. And here we come to the point of Corporate Social Responsibility. Each company is profiting on more than economist can count – it is the environment, still not counted into GDP, it is the moral values, work and policy conditions and the company should realize, its impact is more than serious.Therefor it should compensate the damage it causes. Yes, we can hear Dominique Reiniche, President of European Group of Coca Cola talking about the profit they make for African women. Yes, it can move you, touch you, make you feel, Coca Cola is caring about t! hem. But taken from a wider perspective, it is not a charity t! hat Coca Cola is doing – it is its necessary duty and being more conscious, companies like them should be doing far more than they are doing now. Think of it, they make a good to African people, or anybody else. Then they put it on websites, into ads, into conferences, discussions with their logo on it. The charity is the alternative way of branding and advertising. And it is a powerful tool, because it can shut our mouths off. We know they are doing something wrong, but we look at the picture of smiling black child who has been rescued by the company and it somehow calms us down.The case is to never get satisfied with their Social Responsibility actions. Only few of them think this seriously. There will never be enough such actions helping communities, minorities, environment. As customers we are responsible such as corporations are. We have to demand justice – in fact corporations only follow theirs customers. This is the power of people. Demand more.If only 10 percent! of us demanded fair trade products several times a year, the corporations would have to react by hiring more people for a proper money and work conditions. So, don't let your conscience fall asleep with the first helping advert you'll see. We can't bless them for a thing that is basically their duty.

related story (sgx16214): http://www.france24.com/en/business-interview-dominique-rein...

by Milota Sidorova for SigEx Ventures (http://sigexventures.com)

SigEx Ventures's matrix of properties are quickly becoming leaders in digital telebroadcasting, free content delivery allowing people to easily talk,! view, upload and share through free online TV broadcasting, f! ree unli mited global calls, video blogs and SMS. SigEx Ventures invests in projects deploying "free" to add-on royalty revenue models

posted by Blog TechSource @ 11:55 PM