Business

Sales May Face the Change.
by Milota Sidorova

Advertising.You can't get rid of it no matter what you do. It is everywhere and somehow we have attached it to our civilization. But still, it is a field not older than a century. Its roots began somewhere in the point when the prices stabilized and the market price talks were of no more use. Sellers wanted to make their goods somehow different from the goods of the others. Here we come to the very beginning of the cover and branding industry. Since the price was regulated, the product had to be looking attractive. The amount of money spent on advertising was increasing from year to year. Last decade saw a storming effort to promote and sell via selling.But this point may b! e the breaking point.Social analyst suggest people may be no longer reacting to the advertising chaos surrounding us everywhere. We may be becoming more intact. And therefor it needs to be invented more effective way of selling goods.The crisis speeded up this need. Many people became more careful about what they were going to buy and many of them didn't react to even 50 percent sale discounts. That was a challenge for marketing business. Many of the companies ended up in bankruptcy, many of them tightened their budgets and many of them cancelled their marketing departments. That is the situation.What is the upcoming result? Less of indirect advertising. Print and web advertising may seen as bothering. But the most important is the personal experience. There is a huge group of customers buying the goods just because of their friends or family. Still this is the most traditional way of selling. Selling via network of close friends. Companies are changing strategies and spend! more money on direct product selling, promoting, event making! . While preparing small festival (it can be a concert or community event) for customers, there is always a place to sell the products.Psychologists suggest the human contact behind the product is more valuable and trusty than the image or bulletin or web browsing.So here we come into the crossroad – internet sale is increasing, but most of the products are electronics and music. The rest of it – the daily goods like clothes, food, furniture must be seen and touched by hand. And companies start to follow.

related story (sgx16239): http://www.france24.com/en/20091127-jean-marie-dru-chairman-...

by Milota Sidorova for SigEx Ventures (http://sigexventures.com)

SigEx Ventures's matrix of properties are quickly becoming leaders in digital telebroadcasting, free content delivery allowing people to easily talk, view, upload and share through free online TV broadcasting, free unlimited global calls, video blogs and SMS. SigEx Ventures invests in projects deploying "free" to add-on royalty revenue models

posted by Blog TechSource @ 11:52 PM