Business

SigEx Ventures : PS3 promotions
by Ana Maria Ciobanu

Everybody is talking about PS3 and comparing it to Nintendo's Wii or to Microsoft's Xbox 360. Everybody is arguing on the prices of the game consoles, on the quality of the games etc. As I was looking for something new to write about PS3 I've run into a very funny Sony promotion. It happened last fall in October. Perhaps PS3 should play this card again. The promotion was about "What Would You Do To Be On Robot Chicken and Win A PS3?". PlayStation fans were asked to send homemade videos showing just how crazy they'd get to win the PS3. Only one grand prize winner was transformed into an action figure and appeared in a Robot Chicken episode. You can check out the video's on http://www.us.playstation.com/EP/Events/279. I really think last year's promotion was a wonderful image strategy and that Sony's PS3 would really need something like this at the moment. The $100 price cut didn't do them any good because everybody knows the Wii is twice cheaper. The trials over the construction of PlayStation 3 Blu-ray discs and the system's digital security technology with Parallel Processing Corporation of Newport Beach, California aren't a plus either. They could do a great promotion with their SingStar. People are always dying to enter a singing contest. They're probably working on a promotion or a big image strategy because it's time they do something to attract the masses attention and not only the dedicated fans attention.

by Ana Maria Ciobanu for SigEx Ventures (http://sigexventures.com)

SigEx Ventures's matrix of properties are quickly becoming leaders in digital telebroadcasting, free content delivery allowing people to easily talk, view, upload and share through free online TV broadcasting, free unlimited global calls, video blogs and SMS. SigEx Ventures invests in projects deploying "free" to add-on royalty revenue models

posted by Blog TechSource @ 1:44 PM