Business

SigEx Telecom : MySpace Vs. Facebook.
by Ioana Madalina Tantareanu

The afirmation that "a flurry of recent articles have observed that young people are leaving MySpace for Facebook in droves, setting off speculation that MySpace is becoming the latest victim of fickle teens following the hot new thing" was demolished by researcher Danah Boyd from University of California, Berkeley. Every teenager that has a profile on a social network were targeted by advertising. Both sites have been powerhouses for advertisers because of their huge, wide-reaching audiences, says Robin Neifield, chief executive of interactive marketing agency NetPlus Marketing. Knowing that MySpace gets twice ore more as many unique visitors as Facebook, they posted announces about teenagers are swiching to its rival. Facebook visitors between ages 12 to 17 jumped 149% over the past year, while MySpace lost 27% of teens, according to ComScore Media Metrix.Estimated ad revenue for 2007 calendar year for Facebook is $125 million, $525 million for MySpace, according to research firm eMarketer. Together, the two account for 72% of all online advertising on social networks. "Facebook is what the college kids did. Not surprisingly, college-bound high schoolers desperately wanted in, meanwhile MySpace, is the "cool working-class thing" for high school students getting a job after graduation rather than heading to the Ivy League", wrote Boyd in her essay. Advertisers should look beyond demographics when placing ads and instead analyze online behavior like who visited other sites with similar content, who downloaded what or who clicked on which ads, she says. "It's not very often these days that we buy based on demographics alone."

by Ioana Madalina Tantareanu for SigEx Telecom (http://sigex.com)

SigEx Telecom is quickly becoming the leading telebroadcasting communications provider allowing people to easily talk, view, upload and share video clips through free online TV broadcasting, free unlimited global calls, websites, blogs, video-mails and SMS. SigEx Telecom captures many add-on services for its clients generating royalties and fees in a broad spectrum of marketing services including public relations and promotions.

posted by Blog TechSource @ 1:36 PM