Business

SigEx Telecom : Google Custom Search Business Edition
by Ioana Madalina Tantareanu

Google unveiled Google Custom Search Business Edition,further fleshing out its enterprise stack.Google Custom Search Business Edition is a hosted service that lets small businesses quickly and easily add Google search to their Web sites and it also includes site search hosted by Google so SMB customers needn't install and maintain their own technology. The Custom Search Business Edition has some key differences, while the original Custom Search Engine and the new business version both offer search results customization and reporting features about visitor behavior. Through the differences, we can find the option to turn off ads, e-mail and phone support from Google's Enterprise Search, and business integration features through an XML API.The alleviation of the pains many small businesses face in trying to allow customers to search their Web sites to get information or buy products represents the goal of Google Custom Search Business Edition. Lots of money are spent on search advertising and search engine optimization to help customers find their business, but once customers find them, navigating among the unfamiliar products or services can be a chore.The Custom Search Business Edition is positioned by Google as a salve for the navigation issues and this dilemma is also targeted by search rivals Microsoft and Yahoo. Product manager for Google Enterprise Group,Nitin Mangtani,said the original free Custom Search Engine "doesn't completely appeal to the business Web site.There are a lot of legitimate businesses which spend money on bringing visitors to the Web site and they want search results but no ads," Mangtani explained. "And they want support. They need somebody to talk to, especially companies with no IT." The prices Custom Search Business Edition starts at $100 a year for searching up to 5,000 pages, and extends to $500 for 50,000 pages.Moreover,larger support volumes of pages through its enterprise sales group for business that require it will be supported by Google. Mangtani also explained the pricing scheme:"For us to go after the millions of sites with just 500 or a thousand pages, we needed a product with a very low total cost of ownership; $100 per year makes sense. You can only offer that price point with a hosted solution. That's why the need for creating a business solution which is in between the free and business appliance product line." Google Search Appliance and Google Mini are included into the offerings from the Google Enterprise group, both of which offer more control over security, as well as search crawl depth and timing.

by Ioana Madalina Tantareanu for SigEx Telecom (http://sigex.com)

SigEx Telecom is quickly becoming the leading telebroadcasting communications provider allowing people to easily talk, view, upload and share video clips through free online TV broadcasting, free unlimited global calls, websites, blogs, video-mails and SMS. SigEx Telecom captures many add-on services for its clients generating royalties and fees in a broad spectrum of marketing services including public relations and promotions.

posted by Blog TechSource @ 1:25 PM