Business

Unpleasant gifts
by Lenka Lehenova

I am sure that we all just love gifts. That is nice to get something and know that somebody likes me and wants to sell me on yourself. Maybe some people don't like presents but a lot of them can't wait to get them. If companies want to attract new costumers they will do the same. They offer them different discounts or gifts, for example gift cards. How many of them do you have in your wallet? Haven't you used them yet, have you? And are you sure that they are really right and you can use them every time you want it? Sometimes there could become a problem with these gifts.. If the company wasn't serious, gift could be worthless. Bankruptcy is the biggest fiend of this situation. If retailers file for bankruptcy or go out of business, pieces of plastic called gift cards are at risk. It means more than 75 million dollars this year. The problem is that consumers want to save it and not to spend immediately. If they knew that this was going to happen, they would use them right away. We always do it... and want to save them for worse time but then they could lose their value. The value of the gift cards can be different, mostly about 25-50 dollars. Maybe costumers should think more about their gift cards and spend them as soon as is possible.For many businessmen, it is big annoyance as well because they lost their earnings and maybe a costumers as well. People spent about 26.3 billion dollars in gift cards last year that is still more and more compared with 24.8 and 18.48 billion dollars in years 2006 and 2005. The fact also is that this year is expected the highest number of bankruptcies and liquidations since the 1991 recession.So my suggestion is to use your gift cards immediately and don't think about saving it .

related story: http://news.yahoo.com/s/ap/20080303/ap_on_re_us/bankruptcy_gift_cards;_ylt=AkMPpQIBV7dFUbeCmlTnsP.s0NUE

by Lenka Lehenova for PocketNews (http://pocketnews.tv)

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edited by Beata Biskova

posted by Blog TechSource @ 1:38 AM