Business

Packaged food still more and more improving
by Martina Harvanova

Revolution concerning food began decades ago. First of all, canned meals became a breakthrough in previous eating habits. Researches and innovations have undergone big and in fact, risky steps in favor of introduction of new ideas in this industrial branch. Hazardous actions at the beginning were worth it. Nowadays, nothing could be deemed a more successful product than fast-foods, packaged food or anything being offered in cans eventually bottles. H. J. Heinz Co., one of the world's largest food producers, has come up with even broader ideas how to improve and enrich the market of prepared and canned meals. Opened about two years ago, The Heinz Global Innovation and Quality Centre has a clear scheme. Its main target is namely adjustment of products to the constantly evolving food market in effort to tweak its offer to consumers. Therefore, Heinz thanks to the cooperation with this research centre has started releasing new ideas materialized in its goods. So, what is new in the branch of half-finished products? Lately introduced Heinz' trend is line of Weight Watchers Smart Ones Fruit Inspirations. Basically, it means line of frozen nutritional meals with intend to feature real fruit combined with protein and crispy vegetables. The headline of the product says: "It satisfies hunger and curbs sweet cravings at the same time." Women represent the target market, because allegedly "they love them while helping them squeeze more fruit into their diets." Meals are available in for such as mandarin orange, pineapple, mango or cranberry. Another idea of Heinz is Classico Organic; already the name tells us what the whole thing is about. This canned food has been announced as "first-ever organic pasta sauce", which means that everything contains fresh organic ingredients. No wonder. The corporate social responsibility report of Heinz of the year 2007 claims the company is recognized by bringing consumers' nourishment and nutrition, what has an impact on people, communities and the environment. Packaged food seems to occur on its rise. This kind of catering will apparently have a bright future, the newest releases of Heinz act as an example of that. Especially throughout the American continent where the tradition of food in cans and bottles have a lot more solid roots.

related story: http://news.yahoo.com/s/ap/20080113/ap_on_bi_ge/heinz_innovation_center;_ylt=ArJQGU.wrIOFdI9qQ_uBfvqs0NUE

by Martina Harvanova for PocketNews (http://pocketnews.tv)

PocketNews is a new real-time news broadcaster delivering the latest and hottest news right to your pocket ! With global clients who want to be kept up to date, PocketNews is everyone's way of keeping in touch with the World.

posted by Blog TechSource @ 2:44 PM