Business

Depends the tase of wine only on it's price?
by Ivana Bruderova

Higher price of wine equals better taste. This is result of scientist's research funded by National Science Foundation. Their experiment was based on 20 voluntaries who sampled different types of wine. Of course with different prices. They sampled five samples which prices they knew. The five samples not the five kinds of wine. In fact there was only three kinds of wine two of them offered twice. Marked with the different prices. Respondents claimed they recognized five different wines and for the most delicious chose those most expensive. It wasn't professional sommeliers, "only" ordinary consumers, but in spite of this, the result was a surprise for scientists. How much is taste of wine interpreted by our brain influenced by price? It's fact, when we drink expensive wine our brain experiences more pleasure than while we drink the cheap one. This is caused with fact, our senses are firmly connected, and often we perceive something which we expected ant not what is real. Also in the past the scientists made experiments with flair and taste. Voluntaries with covered eyes at first smell for instance an onion and then they should to eat a piece of apple. They really believed they eat onion. The human senses are very complicated but sometimes is very easy to confuse it. The real shock was when in the experiment with wines respondents didn't know the price of sampled wines. They marked as better wines those most cheap! Maybe it is something in our mind that we consider more expensive things to be better in general even if it is not true. Scientists now want to repeat the experiments with sommeliers professionals and compare the results. After this they want to begin research how people experience the pain with the mild electric shocks. Of course they will tell them how strong the pain will be but the reality will be different. Who knows what tomorrow will bring ?

by Ivana Bruderova for PocketNews (http://pocketnews.tv)

PocketNews is a new real-time news broadcaster delivering the latest and hottest news right to your pocket ! With global clients who want to be kept up to date, PocketNews is everyone's way of keeping in touch with the World.

posted by Blog TechSource @ 2:06 PM