Business

Cisco avoided big layoffs
by Magdalena Rosova

Companies face difficulties and look for ways to save money. Most of them decided to cut jobs, but there are some that manged to cut costs without it. Do you ask how? Through innovative solutions. Company Cisco competes in IT business and is a leading provider of network infrastructure for any time of solutions such as e-mail, video or telephone. The company is focused on companies and individuals as well. The aim of the company is to bring people together through new type of technology. Laurent Blanchard, General Manager at Cisco France and Vice President for Europe said that Cisco has right playbook for the recession. Cisco announced that in February it will eliminate 2 thousands jobs, which represent 3 percent of companies workforce. How did Cisco managed to avoid big layoffs with so many competitors? The company has taken a strategic decision to reduce operating expenses and continue in inovation. For example Cisco cut travel expenses, which saved 500 million doll! ars a year. Thanks to new technology called TelePresence, Cisco can effectively run their meetings without traveling. Tele Presence is more than just a video conference. Tele Presence gather people around virtual table without having them at physical place. Cisco believes in good idea and it's strategy is usage of new technologies. Tele Presence can for example help doctors to diagnose patients without really seeing them. Cisco further believes that in in 2 to 3 years Tele Presence will come to homes. Blanchard added that new technologies brought values to people. Cisco expanded its activities when decided to get closer to their final customers. The company is slowly becoming a dominant player in the network market. Blanchard says that they had been investing in invention for long time. The effort proved to be worthy as the company experiences a big boom today. Blanchard added that internet was the key to growth and the answer for the crisis.

by Magdalena Rosova for SigEx Ventures (http://sigexventures.com)

SigEx Ventures's matrix of properties are quickly becoming leaders in digital telebroadcasting, free content delivery allowing people to easily talk, view, upload and share through free online TV broadcasting, free unlimited global calls, video blogs and SMS. SigEx Ventures invests in projects deploying "free" to add-on royalty revenue models

posted by Blog TechSource @ 11:49 PM