Business

McDonald's: from fast food to restaurant
by Barbora Misakova

Where some of us are saving money, on the other side some others are spending them. Actually these days’ crisis is just another fight for more customers. Mc Donald’s had never suffered from lack of visitors or gains, but when you once have something, you want more. And there is nothing wrong on it; it is just a basic business rule. Or at least it should be. Our customer is our boss. Everything should be subordinated to this simple idea. Maybe that is the reason, why was Mc Donald’s over the last few years updating thousands of the chain’s 14,000 restaurants. And they will continue to evaluate, as Danya Proud, McDonald’s Corp. Spokeswoman said. ! The reason is simple: “to give our customers more of a reason to make McDonald’s a destination.” So what does the modernization of these favorite eateries lie in? Modern furniture, flat-screen TVs and free Wi-Fi is the answer. Seats bolted to the floor are history. Instead of them the brand new upholstered vinyl chairs are coming. The first McDonald’s in the U.S. which underwent a sleek is in midtown Manhattan. Besides new technical equipment is the whole McDonald’s metamorphosing into a hip boutique, where employees are wearing black uniforms and the lights are subdued. McDonald’s eateries changed into lounge-kind-of-place which shouldn’t offers you only internet connection, but mainly reason to stay longer and relax. “We are becoming a more relevant type of restaurant for the younger crowd. They don’t feel rushed. They are reading the newspaper, relaxed.” said Paul Hendel, franchise owner. I would just like to sa! y, that as an ugly duckling grew up into a swan, McDonald̵! 7;s eate ries are slowly growing from fast foods to real restaurants.

related story (sgx15960): http://news.yahoo.com/s/ap/20091118/ap_on_bi_ge/us_upscale_m...

by Barbora Misakova for PocketNews (http://pocketnews.tv)

PocketNews is a new real-time news broadcaster delivering the latest and hottest news right to your pocket ! With global clients who want to be kept up to date, PocketNews is everyone's way of keeping in touch with the World.

posted by Blog TechSource @ 11:59 AM