Business

Google in action
by Claudia Sonea

Until last year Google rarely shut down services that did not seem to bring any profit. In November 2006, the company had to give up a service that answered user's questions through hired researchers. According to the last press release they will now close a service that sold and rented online videos. This project that they started 19 months ago proved to be useless because of the existence of free clips on other Web sites like its subsidiary, YouTube. The entire purpose was to develop an advertising format to capitalize on the online video popularity. Google's earnings are mostly from ads, most of them are text-based messages posted alongside search results or written content on the Web. In order to bring the advertising to a whole new level, Google bought last year YouTube for $1.76 billion. An effective advertising system for video ads is expected to be settled by the end of the year, making the new acquisition to be the center of the company's expansion into video advertising. The service originally created for video advertising sold and rented videos including sports, music and news. To compensate the customers who paid to watch videos indefinitely (the price was from a couple of bucks to 20 dollars), according Gabriel Strickler, Google spokesman, there will be created credits that can be used for online payments through its online payment service, Checkout. This way the company will not be affected in any way and the customers will be content in getting their money back. Surf on and check for your money!

related story: http://news.yahoo.com/s/ap_travel/20070810/ap_tr_ge/travel_brief_disney_name_change;_ylt=AtKmu.RqZ_.QqftBExy2uYes0NUE

by Claudia Sonea for PocketNews (http://pocketnews.tv)

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posted by Blog TechSource @ 8:31 AM