Business

Inside game ads
by Claudia Sonea

The PC game industry is a very fertile one and therefore it comes as no surprise to anyone that Google Inc who is dominating the Internet search advertising market is testing ways to deliver ads in computer games. The spokesperson said at the press conference on Thursday that it benefits the user, the video game publisher and the advertiser, but there has to be found the best approach to in-game advertising. Google reigns in the advertising market and has expanded gradually to newspaper, radio, "smart" phones, and video games. In February it acquired the in-game advertising firm AdScape for 23 million dollars. Also website GigaOm contends the California firm will launch a version of its ad platform with a computer game next month; PlayStation created last month a unit in order to develop "dynamic" in-game advertising that can be modified via the Internet. Moreover, Microsoft sells in-game advertising through the Xbox Live platform that connects online to the US technology firm's video game consoles after it bought last year in-game ad firm Massive. Nintendo, Sony, and Microsoft have exclusivity over the delivery of advertising to games played on their hardware. Still Google will find ways in promoting the new product which is a powerful marketing tool. It can adjust according to demographic groups and players focus intensely on game scenes remembering everything they seen. Google refused to reveal the pre-established plan and mostly because the Internet buzz that it will be in the market by year's end. So…sit back and enjoy the ride!

related story: http://uk.news.yahoo.com/afp/20071108/ttc-lifestyle-it-internet-game-company-g-5f79ecc_1.html

by Claudia Sonea for PocketNews (http://pocketnews.tv)

PocketNews is a new real-time news broadcaster delivering the latest and hottest news right to your pocket ! With global clients who want to be kept up to date, PocketNews is everyone's way of keeping in touch with the World.

posted by Blog TechSource @ 3:52 PM