Business

Apple"s fall sales
by Claudia Sonea

It is not surprising that Apple is the third-largest overall music retailer in the United States and dominates the download music market. After the huge success the company has with its newest product, the iPhone, and the increasing number of Apple clients, the piece of news of lowering its prices for songs sold online without copy-protection from 1 dollar and 29 cents to 99 cents will surely not let people gasping in amazement. Apple spokeswoman Natalie Kerris stated that the reduction is not a strategy to beat competition that already was charging less, like Amazon.com which sells tracks through its online music store opened in September at prices varying from 89 to 99 cents and it has no anti-copying software locks. The reasons given by Kerris sound wonderful and are propaganda that says everything is made in the customer benefit. But if it will increase sales, I think no one will mind. For us, the clients, it's good to have reductions, no matter of what kind and the reason, as long as our pocket will not be all shacked up and will make savings. Apple started with good news since May when it began selling track without copy-protection software, otherwise called DRM- digital rights management. DRM refers to access control technologies used by publishers and other copyright holders to limit usage of digital media or devices. The difference between digital rights management and copy protection is that DRM refers to creative media, while the latter one to software. Furthermore, the benefit of the first is that the music can be played on any music player and not only on Apple iPods. Everything sounds terrific until now and I guess that the fact that Apple charges 99 cents for copy-protected tracks makes it even better. It's about time to have some sales from Apple, keeping in mind that we are so faithful customers. Don't go away…more to come!

related story: http://news.yahoo.com/s/ap/20071016/ap_on_hi_te/apple_itunes;_ylt=AncqzVj9O_WNWl3CWWZSDuis0NUE

by Claudia Sonea for PocketNews (http://pocketnews.tv)

PocketNews is a new real-time news broadcaster delivering the latest and hottest news right to your pocket ! With global clients who want to be kept up to date, PocketNews is everyone's way of keeping in touch with the World.

posted by Blog TechSource @ 4:10 PM