Chrysler and a new beginning
by Ana Maria Ciobanu
Chrysler is beginning a new era. The new Chrysler wants to prove the world it can shed its old boom-or-bust image. We're talking about a historic deal which came like a big earthquake in the auto industry. Cerberus Capital Management took control of Chrysler with a $7.4 billion deal. The acquisition set Chrysler free from its parent who stood by it for nine years. Chrysler CEO Tom LaSorda told employees in an e-mail: "The completion of the deal marks the beginning of a historic opportunity for us to build a company that can compete with the best in the world." As an independent automaker Chrysler has to make some big steps in the race of increasing sales and facing the over competitive global market. The divorce from the Daimler-Benz can't ensure their success. They have a lot of work to do, it can't work this easy. We'll have to wait a while to see how this deal will work for Chrysler. For Cerberus it's already working because it helped them prove they are one of the most aggressive players on the market.
| by Ana Maria Ciobanu for PocketNews (http://pocketnews.tv) |
PocketNews is a new real-time news broadcaster delivering the latest and hottest news right to your pocket ! With global clients who want to be kept up to date, PocketNews is everyone's way of keeping in touch with the World.
posted by Blog TechSource @ 1:56 PM
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